In 2017 CMC established the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

The CMC Hall of Fame members represent the growth and achievements of the Hispanic advertising and marketing industry. In celebrating their accomplishments, we seek to encourage future industry leaders to pursue new feats of excellence.


Sponsored by State Farm






Daisy Expósito-Ulla

Expósito-Ulla, a luminary in advancing Hispanic and Multicultural Marketing, is Chairman and CEO of d expósito & Partners. Prior to founding her own agency over a decade ago, she was Chairman/CEO of Young & Rubicam/WPP’s The Bravo Group, a company she helped launch and subsequently build during her twenty-four-year tenure. Under her watch, The Bravo Group would become the largest U.S. Hispanic agency of all time. As a visionary creative leader and partner to many respected companies, she has achieved a transformational career in cross-cultural brand-building, working with clients such as AT&T, KRAFT Foods, Bank of America, Pfizer, Census 2000/2010. She has been acknowledged as a pivot of growth who helped engineer the dramatic evolution of the non-mainstream communications landscape. Among her current clients are AARP, Amica, McDonalds, US Army, FDA and Tajín. During her distinguished career, she has received numerous creative and professional awards such as the Matrix (NYWICI) and The Carnegie Corporation's Great Immigrant: Pride of America recognition. Most recently, she received the ADCOLOR® Lifetime Achievement Award and her agency was named Agency of the Year by the AEF in 2015, a first for a multicultural and independent agency. Daisy has consistently been recognized as one of the most influential Latinas in the United States during her over 30+ year career in multicultural marketing. She currently serves on industry boards such as the Advertising Educational Foundation (AEF), the 4 A's and the Nielsen Advisory Board. She is founder, former president and now board member of the Culture Marketing Council (formerly AHAA). Additionally, she serves on the board of the Repertorio Español Theater. She is married to her business partner Jorge Ulla, a recognized award-winning filmmaker. Their son Gabriel is an accomplished writer. On April 24th, 2018, she was inducted to the American Advertising Federation’s Hall of Fame and was also the recipient of the David Bell Award for her service to the advertising industry.


Lozano Family and Monica Lozano

From the first edition on Mexico’s Día de la Independencia September 16, 1926, and through nine decades filled with trials and triumphs, La Opinión has provided a valuable source of information to an ever-growing population of Latinos in Los Angeles. Founded by Don Ignacio Lozano, a Mexican immigrant, La Opinion became an important part of the community covering stories that had the most impact and relevance to its audience. La Opinion has been led by three generations of the Lozano family including Ignacio Lozano Jr., the son of the founder, and his children Leticia, Jose, Mónica and Francisco. Through the family’s visionary leadership, La Opinión became one of the most respected and recognized voices of the Hispanic community and has played a key role in many important public education campaigns designed to inform the community about issues such as immigrant rights and citizenship, economic empowerment, education, health care, and more. It’s strong editorial voice championed numerous civic causes, and the family has donated countless hours to many community causes and organizations. Throughout its history, La Opinión has served as a reliable source of news, sports and entertainment important to Latinos in the United States. Over the years, the paper grew in circulation and content becoming the largest Spanish language daily newspaper in the country. In 2004, the Lozano’s fulfilled their vision of becoming a national content company with the founding of ImpreMedia in 2004. Based in New York, ImpreMedia also publishes El Diario La Prensa in New York, La Raza in Chicago, and La Prensa in Orlando and at one time had publications in Texas and across California. In 2010 Monica Lozano became Chairman and CEO of ImpreMedia and led the successful transition of the business into a multi-media content provider of information serving the Hispanic community. Monica stepped down from this role in January 2016 after the company’s acquisition. The Lozano’s are no longer involved in the historic media company they built but remain committed in their connection to and involvement with the Hispanic community.

Nick Mendoza

Nick co-founder of Mendoza Dillon & Asociados is a native of Mexico City and was educated in both Mexico and the United States. He is a graduate of the prestigious California Institute of the Arts, Los Angeles CA with a bachelor degree in Advertising Design. Nick began his career in Advertising with Jay Chiat & Associates as an Art Director. Young & Rubicam, New York, was his next move where he worked on Good Year, Eastern Airlines, and Johnson & Johnson. As Nick’s career blossomed, he gained invaluable experience in the Latin American market as Art Director at Y&R Caracas Venezuela. Nick spearheaded art direction on the General Foods, Chrysler, and Procter & Gamble accounts among others. To attain further experience in the international Hispanic market, Nick transferred to the Y&R Mexico City office as Creative Director for Frito Lay, Chrysler, J&J P&G, and others. Nick returned to California in 1979, where he and Dick Dillon founded Mendoza Dillon & Asociados, which went on to, become one of the largest Hispanic Agencies in the United States. As partner and Creative Director, Nick developed campaigns for such clients as J&J, Tylenol, Miller Brewing Co, General Foods and many others. Over the course of Nick’s career he has won a plethora of Clio’s and Belding’s awards for his work. Presently Nick is working from his own Advertising Agency in Los Henderson, Nevada.


Hector & Norma Orcí
Hector and Norma had been married 18 years before making the final commitment of working together. Before that, Hector had started out at Procter & Gamble Cincinnati, did a stint at Y&R and at McCann-Erickson, and was CEO of Doyle Dane Bernbach-Mexico. Once their kids started school, Norma got her start on the Creative team at Noble & Asociados, Mexico’s then-largest ad agency. As Creative Director, she worked on major Mexico accounts as well as the Noble Newport accounts, servicing the U.S. Hispanic market. In 1982, McCann-Erickson offered them the chance to work together to address U.S. Latinos. The Orci’s moved to Los Angeles, and La Agencia de McCann-Erickson was born. In 1986, the Orci’s spun off to create La Agencia de Orci—today’s Orcí Advetising. Together, Hector and Norma helped pioneer the growth and recognition of the US Hispanic marketing industry, while forging lasting bonds between Fortune 500 companies and the Hispanic Community. Norma’s Creative vision of “Share of Heart ®” has established strong relationships between Latino consumers and some of America’s best-loved brands. By always reflecting an authentic and positive image of Latinos and showing how the brand fits into their life and makes it better. The Orci’s were instrumental in forming the Cultural Marketing Council (CMC/AHAA), the industry’s first and most influential trade organization. Hector was elected its first chairman and now serves as a lifetime board member. Among the highlights of Hector and Norma’s many recognitions are MALDEF’s Corporate Responsibility Award, the American Advertising Federations’ Diversity Achievement Award, and the New American Alliance’s Philanthropists of the Year Award. For over 17 years, The Orci’s and their colleagues taught a UCLA Extension course on Advertising Effectively to the Latino Consumer. Through the Advertising Educational Foundation (AEF) Ambassador Program, Hector and Norma have lectured at colleges and universities across the country. And they were on the faculty of the National Hispanic Corporate Council Institute (NHCCI), helping Corporate America to understand, value, and better serve the Latino Community. Over the years, the Orcí’s work for Honda, Disneyland, Verizon, Dole and dozens of other well-loved brands, has helped to raise the standard of Communication to U.S. Latinos, has won many awards, and has earned a lot of Latino Share of Heart for their clients. Separately and/or together, Hector and Norma have served on the boards of the AAF, AHAA, New America Alliance, MALDEF, ProAmérica Bank, and The Southern California Children’s Bureau. They currently serve on the Academy for Arts and Enterprise (LAAAE), and The Hispanic Communications Network.


To view the photos of the ceremony click here to view Facebook album.




All Past Winners of the Caballero & the CMC Lifetime Achievement Award are now in the Hall of Fame. Past recipients of the Caballero and the CMC Lifetime Achievement Award include: 


Raul Alarcon

Joaquin Blaya
Ernest Bromley 
Eduardo Caballero

Jesus Chavarria

Alicia Conill

Jose Manuel Cubas
Luis Diaz Albertini

Richard "Dick" Dillon
Castor Fernandez
Pedro Font

Felipe Korzenny

Carlos Montemayor

Lionel Sosa
Ceryl Shagrin

Sara Sunshine

Dick Tobin

Raul Toraño

Tere Zubizarreta