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About
Board of Directors
+
Awards
Marketer of the Year Award
Rising Star Awards
Hall of Fame
+
Market Research
Multicultural Majority Rises
2018 Digital Lives Study
2015 Hispanic Ad Allocation Report
ROI
Total Market
Upscale Latinos
Generational Study
Budget Alignment
Marketing & Advertising Trends
Hispanic Media
Mobile/Digital
The Hispanic Consumer
Additional Research
+
News
SmartBrief
+
Press Releases
Archive
Position Statements
Social Media
+
Events
+
CMC University & Member Events
Past Events: 2019
Past Events: 2018
Past Events: 2017
Past Events: 2016
Past Events: 2015
+
CMC Insights
Insights 2016
Insights 2015
Insights 2014
Insights 2013
+
Annual Summit
Agenda - 2019
Speakers - 2019
Sponsors - 2019
+
Find an Expert
Find a Marketing & Communications Company
Find a Media Partner, Market Research Firm or Other Member
Why Choose a Member
Find the Right Partner
+
Membership
+
Membership Resources & Benefits
Member Offers
Industry Benefits
How to Join
+
Job Center
Post a Job
Find a Job
CMC Board Member: Greg Knipp
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CMC Board Member: Greg Knipp
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CMC Board Member:
Greg Knipp
Greg joined Dieste as CEO in late 2010. Greg has spent the past twenty years marketing to U.S. Hispanics. First, as a client of Dieste while leading the initial Hispanic marketing efforts of Frito Lay, then leading agency start up, Cultura, and at LatinWorks where he was Managing Director.
Prior to his time at Frito Lay and within Omnicom, Greg spent eight years at Leo Burnett in both media and account management roles across the U.S. and Latin America.
Greg graduated from the University of Kansas with a BS in Advertising and Mass Communications in 1989 and received his MBA from the Kellogg School of Management at Northwestern University in 1996.
Greg has a wife and two boys (13 and 11). When not working or watching his sons play soccer, basketball, baseball or rowing, he enjoys golf and tennis.