Chief Marketing Officer, Nestlé USA
Alicia Enciso is the Chief Marketing Officer for Nestlé USA, responsible for providing functional leadership across marketing and consumer communications. Alicia works closely with Nestlé’s operating divisions and agency partners to lead consumer insights, brand-building initiatives, digital transformation, consumer communications and media, presence and shopper marketing and our recently created E-Business unit.
Alicia joined Nestlé USA in 2013 as Chief Marketing Officer, and in 2016 was named President of the Nestlé Beverage Division. To accelerate digital transformation and leverage all communications functions, Alicia transitioned to an expanded role as Nestlé USA Chief Marketing Officer in 2017 including the responsibilities of E-commerce, Corporate Communications, Brand PR, Community Affairs and Internal Communications.
Prior to her role at Nestlé USA, Alicia served as Vice President of Consumer and Corporate Communications for Nestlé Mexico, where she successfully increased Nestlé Mexico’s reputation in Trust as well as Nutrition, Health and Wellness leadership.
Alicia holds a B.S. in Business Administration from Instituto Tecnologico Autonomo de Mexico (ITAM). She received a Graduate Certificate in Business and Administration from Harvard University Extension Program. In 2006, Alicia was selected as an international fellow for the International Women’s Forum (IWF) Women’s Leadership Executive program at Harvard and Cambridge universities, and served as a member of the IWF Mexico chapter.