Founder, Brand & Consumer Navigator, PureClarity LLC
Nancy assists brands and organizations to discover strategic clarity through research and insight unraveling the impact of digital, social and demographic changes on people’s attitudes, values, preferences and behaviors. Nancy specializes in Millennial, Kid (Post-Millennial) & Family demographics and her scope of knowledge spans the U.S. & U.S. Hispanic, LatAm & International.
Nancy’s experience spans 25+ years as a U.S./ U.S. Hispanic culture expert plus a concurrent 8 years of international research. Nancy has worked with ad agencies including J. Walter Thompson, Saatchi & Saatchi and Siboney USA strategically guiding leading brands such as Colgate, Toyota, Ford, P&G and MilkPEP. Most recently Nancy spent 7 years with Viacom as SVP/Research & Consumer Insights for U.S. Hispanic, Canada, Latin America and also collaborating on global research projects.