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AGENDA

 

From April 27-29, 2020, today’s hottest brands and renowned culture marketing leaders will come together in New York to share their insights, successes, challenges, passions and best practices at the 2020 CMC Annual Summit. From hands-on workshops to seminars led by some of the top brands in the industry, our annual summit is the premier conference in multicultural marketing.

 

MONDAY, APRIL 27

4:00 p.m. – 6:00 p.m.

PRE-SUMMIT IN-DEPTH RESEARCH SESSIONS
Every campaign starts with compelling research and insights. Get the latest numbers, behavior data and cultural insights to provide a solid foundation of knowledge to help you get the most out of the CMC Annual Summit.

 

6:00 p.m. – 7:00 p.m.
OPENING NETWORKING HAPPY HOUR

Its time to toast CMC Annual Summit return to the big apple. Come celebrate with us and raise a glass!
 

TUESDAY, APRIL 28

8:30 a.m. - 9:00 a.m.
CONTINENTAL BREAKFAST


9:00 a.m. - 9:05 a.m.
SUMMIT WELCOME


9:05 a.m. - 9:30 a.m.
OPENING REMARKS
Speaker: 
Joanna Hausman, Comedian & TV Personality


9:30 a.m. - 10:15 a.m.
OPENING KEYNOTE SPEAKER: CMO PERSPECTIVE
Speaker: 
Chris O'Connor, Sr. Vice President Marketing, Ocean Spray 

10:15 a.m. - 11:00 a.m.
PRIVACY LAW: GDPR vs. CCPA

Speaker: 
Sean Downey, Vice President of Media Platforms, Google 

 

11:00 a.m. - 11:15 a.m.

COFFEE BREAK
 

11:15 a.m. - 12:15 p.m.

HOW TO ENGAGE MILLENIALS TO VOTE
Speakers:

Steve Kornacki, National Political Correspondent, NBC News

Arturo Vargas, CEO, NALEO

 

12:15 p.m. - 1:45 p.m.
NETWORK LUNCHEON

 

1:45 p.m. - 2:45 p.m.

THE NEW STREAMING ECOMONY

 

2:45 p.m. - 3:45 p.m.

CAPE AWARDS CASE STUDIES
In partnership with HispanicAd.com the Culture Account Planning Excelencia Awards (CAPE), honor culture marketing account planners. Hear the 2020 winners share a few secrets of their success and how their role is critical to ensure a broad reach of each marketing campaign.

 

3:45 p.m. - 4:30 p.m.

TIME IS UP!  ARE YOU READY FOR THE MULTICULTURAL MAJORITY? - A CMC CULTURAL INSIGHTS STUDY
According to the U.S. Census, 2044 is the year the entire U.S. becomes multicultural majority.  Seems like a long way away, however, think of this cultural shift like falling dominos, 1 demo at a time.  The 1st full generation (0-17s) turn multicultural majority this year with 18-34s follow soon thereafter. As “Gen MC” enters adulthood they will redefine much of American culture, and already are in key areas such as music, social media & online shopping.

Presenter: 
Nancy Tellet, Founder, Brand & Consumer Navigator, PureClarity LLC and Co-Chair CMC Research Committee

 

4:30 p.m. - 5:30 p.m.

CANNES CONTENDERS (In Partnership with Circulo Creativo)

As agencies get ready for Cannes, hear from top creatives in what takes to produce an effective award-winning campaign. How storytelling can connect meaningfully with today’s diverse mainstream audience.
 

Moderator:
Aldo Quevedo, Principal and Creative Director, Richards/Lerma
 

Panelists:
Pepe Aguilar, President & Chief Creative Officer, Wing 
Maddy Kramer, Associate Creative Director, Anomaly
Luis Miguel Messianu, Creative Chairman, CEO, Alma

 

 

WEDNESDAY, APRIL 29

8:30 a.m. - 9:00 a.m.
CONTINENTAL BREAKFAST


9:00 a.m. - 9:30 a.m.
OPENING SPEAKER
 

9:30 a.m. - 10:15 a.m.
KEYNOTE PRESENTATION

Speaker:
Fabian Castro, Sr. Entertainment Strategist, Universal Studios

 

10:15 a.m. – 11:00 a.m.

CMC MARKETER OF THE YEAR PRESENTATION


11:00 a.m. - 11:15 a.m.
COFFEE BREAK

11:15 a.m. - 11:45 a.m.

INSIDE MEASUREMENTS
Speaker:
J. Walker Smith, Chief Knowledge Officer, Brand & Marketing, Kantar 
 

11:45 p.m. - 12:30 p.m.

CREATIVE: THE BALANCE BETWEEN BRANDING & CALL TO ACTION
Speaker:

Alberto Santiago Deida, Multicultural Creative Director, Pandora 

12:30 p.m. - 1:30 p.m.
NETWORK LUNCHEON

1:30 p.m. - 2:30 p.m.
THE D&I CONNUNDRUM

 

2:30 p.m. - 3:00 p.m.
CREATIVE PRESENTATION

 

3:00 p.m. - 4:00 p.m.
CMO ROUNDTABLE
Speakers:

Christina Costello, Director of Regional Marketing, Anheuser-Busch InBev