CEO and Founder, NGL Collective
David is an industry pioneer in the New Generation Latino (NGL) media and entertainment space, a term which he helped coin. Along with founding partner, actor John Leguizamo, in 2000 David created the first Latino social networking community, iCaramba.com, aimed exclusively at the largely underserved NGL audience.
Over the next few years, David evolved iCaramba’s parent company, LatCom Communications, into a leading 360 degree integrated service provider helping Fortune 500 advertisers reach New Generation Latinos through live events, magazines, digital and college campus marketing. While at LatCom, David also served as creator, writer, and producer of the first Latino animated TV series, ‘Lugar Heights’, which aired on mun2 and later on MTV-Tr3s and as a full-length DVD. In 2006, he sold LatCom.
Concurrently, David founded and chaired the New Generation Latino Consortium, an organization dedicated to hosting business conferences and fielding innovative research studies focused on the NGL audience. Through NGLC David also produced the first ever Latino TEDx event called TEDxWashingtonHeights, as well as a popular Google+ Video Hangout and Podcast show called #TotalMarketTalk.
David’s career began at SiboneyUSA Hispanic advertising where he successfully served as Director of Client Services and New Business on such accounts as Colgate-Palmolive, U.S. Postal Service, Tropicana, Schering-Plough, Banco Popular and others representing tens of millions in agency billings.
David's current venture, NGL Collective (NGLCollective.com), provides end-to-end Latino video marketing solutions for advertisers looking to reach and engage digitally-connected Latinos through NGL’s proprietary video platform and in-house branded entertainment studio. He lives in New York City with his wife and two kids who are “Spanglish-dominant.”
David holds a B.A. in Philosophy with a Spanish minor from Boston University.