Author and Former Senior Vice President, Political &
Advocacy Group, Univision Communications, Inc.
Cartagena is a Hispanic media and marketing thought leader and author of two business books on the Latino community in the United States. For the past three years, Cartagena worked as the Senior Vice President of the Political & Advocacy Group for Univision Communications Inc. (UCI) where she was responsible for providing thought leadership and strategic guidance to political candidates and advocacy organizations interested in reaching Hispanics across all political parties and affiliations. Cartagena was instrumental in the development of Univision’s Hispanic Vote website, an award-winning destination designed to help political strategists, media buyers and planners understand and reach Hispanic voters.
From 2011 to 2015, Cartagena served as the VP of Corporate Marketing at Univision where she led the development and implementation of corporate marketing strategies and the creation of proprietary consumer research tools for various teams including the company’s marketing efforts for the 2014 World Cup.
Before UCI, she served as senior vice president of Business Development for Story Worldwide, a digital content marketing agency. Prior to that role, Cartagena was the managing director of Hispanic Ventures at Meredith where she developed integrated marketing programs for leading consumer brands, insurance companies and retail chains.
Cartagena’s career also includes previous roles as senior director of Columbia House’s Club Música Latina and general manager of Hispanic TV Guide. She also has more than 10 years of experience as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo.
In 2012, Cartagena received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic community. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. Her first book, Latino Boom! Everything You Need to Know to Grow Your Business in the U.S. Hispanic Market, was published by Random House (Ballantine Books) in November 2005. Her second book, Latino Boom II Catch the Biggest Demographic Wave Since the Baby Boom, was published in 2013.
Cartagena is a member of the National Awards Committee for the National Academy of Television Arts and Sciences and currently serves on the Board of Directors of the Conservation Lands Foundation.