Chief Creative Officer, Dieste
With almost 20 years of experience in the U.S. as well as international experience in Latin America, Ciro is one of the most talented and respected creatives in the multicultural market. His work has been recognized in Cannes, Clio, Facebook Awards, Effie, One Show, D&AD and Latin American award shows through the years. He has also served as jury in festivals around the world.
Ciro began his career at Ogilvy & Mather Colombia. In 2005, he was appointed Creative Director managing a fully staffed creative team and acquiring high-profile brands like GlaxoSmithKline, Gillette, Motorola, Kimberly-Clark, Castrol (BP) and Carullam Supermarkets. In 2006 he was appointed Creative Director for the GlaxoSmithKline Hub, overviewing operations for Central America (Costa Rica, Guatemala, Panama) and the Caribbean (Puerto Rico, Trinidad & Tobago).
Ciro moved to the U.S. in 2008 and worked in LatinWorks as Creative Director. During this time, his expertise in the development of truly innovative work helped LatinWorks become No.9 in the Ad Age nationwide Agency A-List 2011. That same year Ciro won the first Gold Lion in a campaign category for the U.S. Hispanic market, among other important recognitions.
In 2012 he joined Leo Burnett Lapiz as Creative Director for Procter & Gamble and Kellogg’s Multicultural. One of his achievements during this tenure in Burnett was the coveted Press Cannes Lion for his P&G client.
In summer of 2013 joins Dieste as ECD in charge of all agency’s clients: AT&T, Miller Lite, Hershey’s, Goya Foods, Dallas Pets Alive and others. For his high creative standards and leadership, he was selected as “One Latino creative you should know in U.S.” by Digiday. He took the role of Chief Creative Officer in February 2016.
Parallel to his current role as Chief Creative Officer of Dieste in Dallas, New York and L.A., Ciro has given keynote talks at global events such as Cannes and D&AD, to continuously promote diversity, culture intelligence and creativity around the world.