ISAAC I. MUÑOZ, PH.D.
Senior Business Consultant of Customer Insights, Southwest Airlines
Isaac is a Senior Business Consultant of Customer Insights at Southwest Airlines, where he supports Brand Management, Advertising, Marketing Strategy, Cross Channel Planning and Delivery, Community Outreach, Corporate Sales, International Expansion and Diversity & Inclusion.
Before joining the LUV airline Isaac was an Account Planner at Bromley for General Mills, MillerCoors, the City of San Antonio, the University of Incarnate Word, Payless Shoe Source, Reynolds Wrap, NBA, and Western Union.
Isaac’s research has been published in the Journal of Business Research, the Journal of Advertising Education, Journal of Computer-Mediated Communication, the ARF (Advertising Research Foundation), and two chapters on the 3 Volume book entitled, “We Are What We Sell: How Advertising Shapes American Life. . . and Always Has”, a chapter on the Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies, and most recently a case study in the 3rd edition of Hispanic Marketing: A Cultural Perspective titled “Southwest Airlines Lands in Puerto Rico”.
He holds his PhD from the University of Texas at Austin.