Managing Partner Marketing, Group Director, GroupM
As part of the data solutions team within GroupM mPlatform, Mebrulin (Meb) is a strategic data partner serving as a bridge to the data services team. In this role, she assesses client needs, connects to appropriate data resources and develops strategic consumer centric data solutions for clients. Before this role, Meb led a unit providing clients with relevant, comprehensive and trustworthy perspectives of micro audiences across the US while delivering best in class solutions to address key business challenges.
Her mission is to inspire, inform, reinvent and push the boundaries on how data can be used to drive business results. In the past 13 years, Meb has worked with major U.S. marketers across a broad range of products and services including: Target, Purina, Universal Pictures, Ikea, US Census, AARP, NBC Universal, Anheuser-Busch InBev, MARS, Citi, MetLife, Netflix, Colgate, Tamiflu, Astellas and Humana among others.
She holds a Masters of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She seats on the board of Rutgar’s Data & Analytics program, has been featured in 2016 LinkedIn’s Next Wave Top Professionals under 35, is recipient of 2018 Edge Marketing Awards, and is part of the 2018 Adweek All Star Class. Additionally, she co-created GroupM- Supporting Women in Analytics Consortium; an internal platform whose goal is to foster an environment where women are positively challenged, encouraged to expand their skill sets to reach their full potential.