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YVETTE PEÑA
VP, Multicultural Leadership Hispanic/Latino Audience Strategy, AARP


Yvette joined AARP in 2016 with the mission of making AARP a part of the Latino community. She serves as the national voice for AARP’s engagement with Latino communities through partnerships with multicultural organizations to drive AARP’s social impact. Yvette has also championed innovation by leveraging digital, social and mobile platforms to drive engagements with Hispanics ages 50-plus. She is also responsible for the design and strategic direction on all communication channels targeting Spanish dominant and bilingual/bicultural audience segments.

In 2014, Yvette became the first Director of Multicultural Marketing at Sports Authority. She built and led the company’s U.S. Multicultural strategy.
In 2011, Yvette became the first Director of Multicultural Marketing at Walgreens, responsible for developing go-to-market strategy and Shopper Marketing programs for Multicultural audiences.

Prior to Walgreens, she was an Account Director at the Bravo Group, the Hispanic division of Young & Rubicam, and earlier served as Manager of Multicultural Marketing for Sears, Roebuck and Co., followed by the position of Brand Manager for Craftsman tools and Kenmore appliances.

She has been a lifelong advocate for ethnic communities and takes pride in giving back and providing opportunities to grow communities in meaningful ways. She is a new Board Member of the Friends of the National Museum of the American Latino.

Yvette is a bilingual Latina and native New Yorker, with a Bachelor of Business Administration from Baruch College in NYC. She has proud Dominican roots and cherishes her time with her family. This has enabled her to work passionately for and with Latino families. She currently resides in both Washington, D.C. and Chicago with her husband, Lazaro.



 

 

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