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CMC University

 

The CMC University* is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to CMC’s groundbreaking research, but CMC University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.


*Please note that all CMC University webinars prior to 2018 are listed as AHAA University.

 


Upcoming Webinars:

 

Digital Lives Study: Dive into Powerful Influencer Data

Thursday, March 28th at 2:00 pm EDT

Do you know the size and scope of the influencer follower market? You'll be amazed at how multicultural followers are driving this trend through the roof!

Today, online influencers are more powerful than ever across all racial/ethnic groups, among the key follower segment of ages 13 to 34-year-olds. From an Instagram post to a YouTube video, product placement in such a populated community can make all the difference in your brand’s perception and success.

In this webinar, you'll get a deep dive into the CMC's Digital Lives Study influencer data, how influencers express their cultural identity in their work, AND who are the top four influencers that cross everybody's favorite list. You'll hear a few case studies and also learn the big DON'Ts when it comes to using influencers in today's complex, diverse world.

Presenters: 
Nancy Tellet, CMC Research Chair

Sandra Alfaro, CMC Education Chair

Moderator: Court Stroud, Managing Director, The Cledor Group and N.Y.U. Adjunct Faculty Member

 




CMC-U On Demand:

 


 

 

Encouraging Marketers to Play the Long Course

According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This CMC-U On Demand webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.

Speaker: Deanie Elsner, former CMO, Kraft


 

 


 

Past Events:

2018
2017

2016
2015

For webinars 2014 and older, please email info@culturemarketingcouncil.org.

Cross-Platform Measurement in the Evolving Landscape (Members Only)