The CMC University* is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to CMC’s groundbreaking research, but CMC University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.
*Please note that all CMC University webinars prior to 2018 are listed as AHAA University.
Understanding Cultural Intersections - A Business Imperative Now!
Thursday, January 30th at 2:00p.m. ET
The fast paced cultural evolution of today’s America calls for marketers and business organizations to design their strategies and content for a new mainstream where understanding the interconnections of race, class, gender, age and culture is a business imperative.
This panel will explore this dynamic diversity and the strategic and cultural implications. With 2020 the first year where the under 18 population is predominantly multicultural and when people of two or more races will be the fastest growing population group for the next 40 years. We’ll explore what to expect in the new decade and best practices for succeeding in an ever changing multicultural America in 2020 and beyond.
Moderator: CMC Education Committee Chair Victor Paredes
Karina Dobarro, SVP Managing Director of Horizon Media
Claudia Oddo, Audience Marketing of Pandora
Telly Wong, SVP & Chief Content Officer of IW Group
CMC-U On Demand:
Encouraging Marketers to Play the Long Course
According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This CMC-U On Demand webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.
Speaker: Deanie Elsner, former CMO, Kraft
For webinars 2014 and older, please email email@example.com.