The CMC University* is our exclusive webinar series provided as a benefit to our members. Our webinars present high-caliber content from top industry thought leaders, cutting-edge research, and educational panels. Not only do members get first and unlimited access to CMC’s groundbreaking research, but CMC University features dynamic and interactive one-hour sessions with notable news-makers, C-suite leaders and top trendsetters in the industry.
*Please note that all CMC University webinars prior to 2018 are listed as AHAA University.
CMC-U On Demand:
Encouraging Marketers to Play the Long Course
According to Deanie Elsner, former Kraft CMO, most marketers have been playing the short course. Historically, growth has come without effort – marketers ask themselves why would I lean further in? This CMC-U On Demand webinar is an encore presentation of Ms. Elsner's riveting keynote at the 2015 Annual Conference where she explores the importance of the Hispanic consumer, the pillars of agile and addressable marketing, and the disconnect of why marketers don't often see the big Hispanic picture when making investment decisions.
Speaker: Deanie Elsner, former CMO, Kraft
For webinars 2014 and older, please email firstname.lastname@example.org.