PAST EVENTS: 2020

 

Understanding Cultural Intersections - A  Business Imperative Now!

January 30th, 2020
 

The fast paced cultural evolution of today’s America calls for marketers and business organizations to design their strategies and content for a new mainstream where understanding the interconnections of race, class, gender, age and culture is a business imperative. 
 

This panel will explore this dynamic diversity and the strategic and cultural implications. With 2020 the first year where the under 18 population is predominantly multicultural and when people of two or more races will be the fastest growing population group for the next 40 years. We’ll explore what to expect in the new decade and best practices for succeeding in an ever changing multicultural America in 2020 and beyond.

 

Moderator:
Victor Paredes, CMC Education Committee Chair and  VP Creative & Content Strategy of Uniworld Group, Inc.

 

Panelists:

Karina Dobarro, SVP Managing Director of Horizon Media
Claudia Oddo, Audience Marketing of Pandora
Telly Wong, SVP & Chief Content Officer of IW Group