In 2015, AHAA: The Voice of Hispanic Marketing released its Hispanic Ad Allocation Report, which revealed that the top 500 U.S. marketers have increased their ad spending to Hispanic dedicated efforts from 5.5 percent in 2010 to 8.4 percent in 2014. From 2010 to 2014, the top 500 advertisers boosted their ad spending in Hispanic targeted media by 63 percent from $4.3 billion in 2010 to $7.1 billion in 2014. During that same time frame, average Hispanic media spending by this group grew from $9 million to $14 million now.
This upward trend is seen across numerous categories, as this study shows that increases in Hispanic ad allocation lead to greater return on investment (ROI). AHAA will continue to provide though leadership and advocacy for the industry, demonstrating that consistent and significant Hispanic investment drives superior revenue growth.