Recording Artist and “Princess of Bachata” Leslie Grace
Adds Star Power to 2015 AHAA Annual Conference
Fairfax, VA, March 30, 2015 – AHAA: The Voice of Hispanic Marketing announced that Dominican-American Latin GRAMMY® nominee Leslie Grace will join a distinguished roster of newsmakers at the 2015 AHAA Annual Conference, taking place at the Eden Roc Renaissance Hotel in Miami from April 27 to 29. Hosted by Ruben Leyva, senior vice president, Business Development, Latin Region, Spain & Portugal at Sony Music, this insightful session will explore themes of artistry, music-driven pop culture, and strategies designed to grow and connect with fan bases in this digital age.
As an emerging role model, Leslie Grace captures a new generation of Hispanic consumers with a fresh, vibrant and youthful approach. In 2014, she demonstrated her “commercial” appeal as an up and coming multi-media superstar after being selected as an ambassador for Colgate® Optic White® Whiten & Protect. Fresh from completing production of her second commercial for the brand, Grace can be seen on national Spanish television networks in the U.S., as well as on in-store displays in over 500 Walmart stores across the nation.
At only 17, Grace became the youngest female artist to reach #1 on Billboard Magazine’s “Latin Airplay” chart with her debut single “Will You Still Love Me Tomorrow,” a song that remained on top radio and popularity charts for over a year. Since then, the now 20 year old has established herself as one of the most successful female recording artists in Latin music with three #1 hit singles and several award nominations, which include the Latin GRAMMY for her self-titled debut album, three Premio Lo Nuestro, and two Billboard Latin Music Awards. Her most memorable moments on stage include her national television debut on Premios Juventud 2012 and her performance at the 2013 Latin GRAMMY alongside Cirque du Soleil’s Zarkana. Currently, the artist is working on her sophomore album, scheduled to be released early this summer.
Grace joins a powerful roster of C-Suite leaders and notable trendsetters of the industry: Brian Terkelsen, CEO of MediaVest USA; Rick Gomez, SVP, Marketing, Target; Peter Hall, SVP, Marketing, Heineken Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.; Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva; Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, freelance writer and consultant; Valeria Piaggio, Vice President, Head of Multicultural Insights, The Futures Company; Monique Manso, Publisher, PEOPLE en Español; Juan Ruiz, Sr. Multicultural Analyst, Mintel.
To register for the conference, please visit http://ahaa.org . Follow all conference chatter on Facebook, LinkedIn and Twitter using the hashtag #thinkahaa.