Marketing Director, National Football League
Marissa Fernandez is a Marketing Director at the National Football League. In this role, Marissa is responsible for leading the fan growth strategy for two important consumer segments: Youth (kids 6-12) and U.S. Hispanics. Marissa leads the business planning and execution of league marketing for both segments, including developing effective and holistic marketing campaigns, managing strategic media partnerships (e.g. Univision, ESPN Deportes, and Nickelodeon, among others), developing grassroots efforts to connect locally, and enabling all 32 NFL teams to strengthen their youth and Hispanic fan bases in their respective markets. She also serves on the league’s Diversity Council – a cross-organizational task force that works with the executive team to design and implement policies that create and promote an inclusive work environment, develops employee programs that promote diversity, and ensures all departments integrate diverse practices into decision making.
Prior to coming to the NFL, Marissa served as a Client Solutions Senior Director at the Latinum Network, consulting with over 20 brands on their multicultural strategies, including the NFL, NBA, ESPN, The Walt Disney Company, Hershey’s, and Univision. Before Latinum, Marissa spent six years in brand management at Procter & Gamble, where she learned the brand building fundamentals working on powerhouse brands like Tide and Gillette.
Marissa graduated Magna Cum Laude with a Bachelor of Science from Cornell University. Since college, she has lived in Cincinnati, OH, Boston, MA, Washington, DC, and now resides in Manhattan, NY. In her spare time, she enjoys traveling, cooking, playing and watching sports, and spending time with friends and family. She also volunteers as a Big Sister in the NYC Big Brothers Big Sisters Program.