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President and Chief Executive Officer, SRI

Catherine A. Bension, president and chief executive officer joined SRI in 1997 following 23 years of client marketing and agency management experience. In 2002 Catherine purchased SRI from its founder and in 2006 became the sole shareholder. As CEO she oversees all aspects of the company’s consulting practices. Over the past 15 years Catherine has been a significant contributor to the company’s growth and reputation for integrity and excellence among the marketer and agency communities.

A California native, Catherine began her career on the client side and worked for Columbia Pictures, American Movie Classics and MCA Recreation (Universal Studios) where she was Chief Marketing Officer. Her tenure on the agency side included account management assignments at DDB, FCB, Ogilvy, and NW Ayer.

A nationally recognized authority on agency searches and relationship management, Catherine has been a source for countless industry speeches and 4A workshops. She was selected as one of AdAge’s 2002 “20 Women to Watch”. Catherine holds a MBA degree from the Anderson School of Business at UCLA.