EVP of Precision and Multicultural, Starcom USA
Marla Skiko is a pioneer in the digital marketing and media space focused on creating data informed solutions for marketers. As EVP of Precision and Multicultural for Starcom USA, Marla oversees all U.S. Precision activation for the agency, leading teams who are on the cutting edge of technology and data driven capabilities to drive effectiveness and efficiency for clients. She also provides executive guidance and oversight of the Multicultural practice at Starcom.
Starcom’s Precision offering spans all traditional and emerging programmatic channels to deliver clients unprecedented marketplace clout, access and expertise. Precision’s marketplace clout secures the best rates and first-look inventory opportunities coupled with a tech-agnostic approach to select the best solutions that fit clients’ individual needs.
Marla brings more than 25 years in marketing, emerging media, content and a deep understanding of the U.S. consumer spectrum. Previously, she was the digital lead for Publicis Media’s Multicultural practice where she was EVP, Director of Digital & Data Solutions. She also spent 16 years at SMG Multicultural, and Tapestry, where she oversaw the agency’s digital division driving firsts such as first in language search efforts and first multicultural video upfront. During this time, Marla and her team developed a strong foundation and reputation within the multicultural marketplace, spanning all media and servicing clients such as Procter & Gamble, Kraft Heinz, Walmart, Allstate and Burger King.
Marla was named one of Advertising Age’s “Women to Watch” in 2009 for her future-focused innovations in the digital space. Her team has also won many IAB MIXX awards for excellence in digital, including gold in 2014 for their interactive work on Allstate. More recently, Marla was awarded the 2015 MAFA Trailblazer award for technology and innovation.
Marla earned a bachelor of science from the University of Illinois in Champaign-Urbana.