President, Creative Director and Head Chef, BBQ Agency
Having worked at JWT, DDB and Saatchi & Saatchi back in Argentina, Pablo moved to the U.S. to become the Head of Creative at Bromley, followed by Conill Saatchi & Saatchi, and Grupo Gallegos. A few years ago, he applied his Argentine barbecue skills and home tradition to work, in the form of fun and productive asado meetings with teams and clients. These great moments with friends served as the inspiration for the launch of self-founded BBQ Agency in 2014. Since then, BBQ has created work for clients and brands like Pepsi, Barilla, Starbucks, Infinity Insurance, and Chrysler for the US Hispanic Market and Latin America, featuring Danny Trejo, Nicky Jam, Fernanda Castillo and Mauricio Ochmann among others.
Pablo has worked for dozens of brands in many categories, including Pepsi, Got Milk, Starbucks, Toyota, Lexus, Mitsubishi, Pontiac, T-Mobile, Sprint, Comcast, Target, JCPenney, Clorox, Tide, Sony Playstation, Burger King and McDonald’s. In 2006, for Toyota, he created one of the first bilingual/bicultural TV Spots to air in the Superbowl.
Together with the teams that he had the honor to lead, he has been awarded with every major advertising award. At Cannes, he received the first Gold Film Lion and the first Media Lion for a US Hispanic agency, and represented the US as judge in the Outdoor Category. A former professor at the Catholic University of Argentina, he now teaches Creative Writing in Spanish at California State University, Fullerton.