ALBERTO SANTIAGO DEIDA
Multicultural Creative Director, Pandora
Alberto leads the development of multicultural advertising efforts, especially Hispanic/Latinx focused campaigns, as well as pushes the storytelling, technology, and innovation of all audio advertising.
For the past 15 years, he has helped brands find ways to connect with consumers using the science of culturally connected emotional ideas. Alberto has lead and managed the voice, tone, and content of brands like Coors Light, Totino's, FIAT, Burger King, Firefox, Smart, 20th Century Fox, Corona Extra, Toyota, Lexus, Lala, Tecate, and Ford.
At GTB, he managed the social, retail, T.V., and radio content produced by GTB and other local partners for Ford, supervising a $20 million media and creative budget for the North and Greater Texas region. Before that, he was the Associate Creative Director at Geometry Global N.Y. working on the Heineken and Tecate beer brands, and leading a team of four creatives. At Bromley, he was part of the creative team developing T.V., print, radio, and social media campaigns for Coors Light, Summer Brew, Banquet, and other MillerCoors products. At Sajo Garcia Alcazar, he led and developed integrated campaigns and web experiences for clients like Medalla Light, Malta India, Mercedes-Benz, One Link, Café Yaucono, and Gran Melia Hotel. Berto started his career at Havas San Juan, as a copywriter after winning a gold Cúspide student advertising award.
He holds a Bachelor's in Business Administration, specializing in advertising and Public Relations from the Pontifical Catholic University of Puerto Rico. He has furthered his education attending Hyper Island School, Master Class, NYC; and, General Assembly's, Front Row Online Courses in Digital Marketing and Social Content Creation.