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Chief Executive Officer, MediaCom USA


Since joining MediaCom as U.S. CEO in 2012, Sasha has led the agency to unprecedented success and recognition that has led to MediaCom becoming the most awarded agency in the industry in 2018 and 2019, Cannes Media Network of the Year in 2018, and the Ad Age A-List Standout Agency of the Year 2019.


Sasha is a sought-after speaker and has been an industry judge for the Cannes Lions, Effie Awards and Brand Film Festival. Most recently, he served as the Jury Chairman for Adweek’s 2018 Media Plan of the Year competition. He is also a member of the 4As Media Leadership Council and actively supports environmental causes and sustainability through participation in NASF and ASF in North America.


Prior to joining MediaCom, Sasha was COO of Havas Media Group N.A. He also worked as EVP and global managing director for SMG/Publicis Groupe from 2006 to 2010, where he played a key role in managing the agency's global Procter & Gamble business. He also spent time as EVP, Director of Global Accounts at McCann Worldgroup.


A native of Bosnia, Sasha began his career as a founding member and producer of YouthRadio, the first independent radio station in the former Yugoslavia.